Impossible Foods tweaks formulation, slashes saturated fat: ‘The category has done a lousy job of explaining itself,' says CEO

While weakening retail sales and grim quarterly earnings from some publicly listed players have prompted intense debate about the future of meat alternatives, the âcrisis of confidenceâ this has prompted has overshadowed the fact that amid all this noise, says Peter McGuinness, Impossible Foods is going from strength to strength.

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