UK retailer Tesco has increased the amount of strawberries it is purchasing this season in response to a bumper harvest in the UK. The elastic approach to procurement fights food waste as the supermarket leans on its promotional tools to drive up demand.
Read more about it via https://www.foodnavigator.com/Article/2021/06/18/Fighting-on-farm-food-waste-through-flexible-procurement-Tesco-s-response-to-a-bumper-strawberry-harvest?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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