Brands with heavy, bulky and perishable products that are difficult or expensive to ship direct-to-consumer need not write-off e-commerce as cost prohibitive or lag behind competitors in other consumer categories when it comes to online sales penetration, according to the CEO of The Coca-Cola Company.
Read more about it via https://www.foodnavigator-usa.com/Article/2021/06/04/Coca-Cola-Brands-with-heavy-or-perishable-items-can-still-leverage-e-commerce?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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