Consumer interest in immunity has dropped from early pandemic days, but health claims remain a top priority for food and beverage shoppers, Innova Market Insights data shows

In the days and months immediately following the declaration of the coronavirus pandemic, consumer interest in immunity boosting foods and beverages tripled and brands moved fast to launch products to meet this heightened demand â but as vaccines become more widely available consumersâ laser-focus on immunity has fallen off a cliff.

Read more about it via https://www.foodnavigator-usa.com/Article/2021/07/20/Consumer-interest-in-immunity-has-dropped-from-early-pandemic-days-but-health-claims-remain-a-top-priority-for-food-and-beverage-shoppers-Innova?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS