Fiber may be best known for improving regularity and most commonly associated with older consumers, but the multifunctional ingredient is getting a makeover thanks to a slew of new products touting its other benefits and targeting shoppers across generations and demographics, according to Mintel research presented last week at the IFT First show in Chicago.
Read more about it via https://www.foodnavigator-usa.com/Article/2022/07/20/Mintel-at-IFT-First-We-see-fiber-moving-into-the-mainstream-but-new-messages-formats-and-categories-are-key?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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