New research from Kingston University shows that people with one of three personality traits are more likely to buy fair trade products, highlighting the potential benefits of personality-based marketing for ethical foods.
Read more about it via https://www.foodnavigator.com/Article/2022/03/04/you-are-what-you-eat-the-three-personality-traits-that-make-you-more-likely-to-buy-fair-trade-and-circular-products?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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