Most consumers are not interested in mimicking, ingredients supplier IFF says. People instead want more novel experiences from the meat alternatives category.
Read more about it via https://www.foodnavigator.com/Article/2021/12/03/The-novelty-is-waning-Can-moving-beyond-mimicking-help-avoid-plant-based-fatigue?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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