Inflation fears rise… but what’s the exact point at which shoppers will consider a product to be too expensive?

Consumers will stop buying a product when its original price has risen by an average of 40%, according to a new survey commissioned by specialist PR agency Ingredient Communications and conducted by SurveyGoo.

Read more about it via https://www.foodnavigator.com/Article/2021/12/15/Inflation-fears-rise-but-what-s-the-exact-point-at-which-shoppers-will-consider-a-product-to-be-too-expensive?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS