Nestlà continues to lean into the direct-to-consumer (D2C) channel as part of its portfolio transformation strategy. This week, the Swiss food giant snapped up UK recipe kit company SimplyCook. With the changes ushered in by COVID expected to leave a lasting mark on consumption patterns, expectations for D2C sales are high.
Read more about it via https://www.foodnavigator.com/Article/2021/02/25/Nestle-continues-e-commerce-expansion-with-SimplyCook-acquisition-Direct-to-consumer-will-continue-to-grow-in-the-future?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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