Coca-Cola has been streamlining its portfolio: cutting down from 400 to 200 master brands. This doesnât mean the company has abandoned NPD, says CEO James Quincey â rather, he sees the strategy as clearing the way for the ânext generation of innovationâ.
Read more about it via https://www.beveragedaily.com/Article/2021/02/11/Coca-Cola-on-2021-innovation-pipeline-and-pandemic-recovery-plan?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
No comments:
Post a Comment