Plant-based meat brands seize initiative as [animal] meat processors struggle, but no room for complacency, say Impossible Foods, Atlantic Natural Foods

As more meat plants temporarily close or operate at reduced capacity as coronavirus spreads, plant-based brands âhave a window of opportunity to present themselves as more reliable alternatives,â says Lux Research. But no production facilities are immune from COVID-19, and thereâs no room for complacency, say executives at key players in the space.

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