The Swiss flavours and fragrances company is launching a digital sensory tool to help crowdsource preference for âflavour firstâ products, whereby the aroma from flavour helps to drive purchasing decision, Rahul Siva, research investigator, Taste & Wellbeing, tells FoodNavigator.
Read more about it via https://www.foodnavigator.com/Article/2021/03/29/Givaudan-crowdsources-preference-for-flavour-first-products-with-Aroma-Kiosk?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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