Prebiotics, defined by ISAPP* as âa substrate that is selectively utilized by host microorganisms conferring a health benefit,â are finally starting to gain traction in food & beverage as more brands from Chobani and Luna to Olipop and Rebbl explicitly reference the term âprebioticâ on labels, says Kara Landau, who has built a brand dedicated to microbiome health (Uplift: Good Mood Food). But brands that want to tap into this opportunity should do their homework, she cautions.
Read more about it via https://www.foodnavigator-usa.com/Article/2021/11/18/Prebiotics-in-focus-from-GOS-to-resistant-starch-After-we-get-through-this-protein-craze-there-will-be-a-push-to-get-more-fiber?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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