From 'Fitbits for cows' to DNA testing and certification: How is the meat sector innovating to improve animal welfare?

In the UK, beef cattle are wearing âFitbits for cowsâ, in Germany, an independent certification scheme is improving animal welfare for pork and poultry, and in Bulgaria, Big Data is serving to differentiate local products from imported competition. FoodNavigator looks at animal welfare innovation in Europe and the UK.

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