The increased demand for functional food and drink is anticipated to boost sports drinks sales â and yet, at the same time, growing functional claims across neighboring categories is likely to stiffen competition. How should sports drinks navigate this market?
Read more about it via https://www.beveragedaily.com/Article/2022/05/18/Where-do-sports-drinks-stand-in-a-growing-functional-beverage-market?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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