Private label loyalists (shoppers that buy them over 75% of the time) now equal those of national brands in all key European markets, claims fresh IRI data.
Read more about it via https://www.foodnavigator.com/Article/2022/05/11/private-labels-to-stay-formidable-competitors-to-the-brands-believes-iri?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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