The ups and downs suffered by The Pished Fish, a UK brand that makes Scandinavian-inspired alcohol- and botanical- infused smoked salmon, illustrate the shift in consumer behaviour towards online shopping and the new food categories created by the pandemic.
Read more about it via https://www.foodnavigator.com/Article/2021/04/23/We-lost-97-of-our-business-in-six-weeks-The-Pished-Fish-on-its-D2C-reinvention?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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