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Wednesday, 22 July 2020

Coca-Cola to streamline its innovation pipeline after ‘toughest and most complex’ period ever

The snacks and beverage giant says it will cut a number of its zombie brands and focus on âfewer but bigger and strongerâ products after its second-quarter sales fell 27% year-on-year - the sharpest quarterly sales drop in a decade.

Read more about it via https://www.foodnavigator.com/Article/2020/07/22/Coca-Cola-to-streamline-its-innovation-pipeline-after-toughest-and-most-complex-period-ever?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

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