Focusing on provenance and indulgence rather than health or environmental messaging can dramatically improve sales of meat-free products, according to a two-year research project.
Read more about it via https://www.foodnavigator.com/Article/2019/02/19/Temptation-or-turn-off-The-golden-rules-of-promoting-plant-based-products?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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