KitKat Japan is a notable success story for NestlÃ. At a time when food sector revenue has been under pressure â not least in Japan where demographic trends such as the ageing and declining population have depressed the market â KitKat Japan has gone from strength-to-strength. It is now the number one brand in the Japanese chocolate category â and Japan is KitKatâs largest market.
Read more about it via https://www.foodnavigator.com/Article/2019/02/21/Nestle-looks-East-for-inspiration-Japanese-KitKat-Green-Tea-Matcha-to-hit-Europe?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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