The oldest of Generation Z (aged 12-22) is just entering adulthood and will have a profound impact on the packaged food and foodservice industries, yet will be the hardest audience for food marketers to reach, predicts market researcher The NPD Group.
Read more about it via https://www.foodnavigator-usa.com/Article/2019/02/25/Gen-Z-will-have-seismic-impact-on-the-food-industry-prioritizing-convenience-and-functionality-says-NPD-Group?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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