General Mills is gaining market share and driving higher sales despite ongoing supply chain challenges and price hikes thanks in part to strategic investments in brand building and digital consumer engagement, including through a new rewards program, as well as expanded production capacity for popular key brands.
Read more about it via https://www.foodnavigator-usa.com/Article/2022/09/21/general-mills-new-digital-rewards-program-marketing-drive-sales-consumer-loyalty?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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