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Friday, 8 January 2021

Are nutrition labelling schemes a marketing ploy? ‘FOPs no longer inform, but influence’

Typical marketing instruments â such as colour coding and scale â are being used to influence consumer purchasing behaviour, argues EDA board member Valentina Zanetti. Mars, amongst others, does not agree.

Read more about it via https://www.foodnavigator.com/Article/2021/01/08/Are-nutrition-labelling-schemes-a-marketing-ploy?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

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