For todayâs consumers âclean labelâ is less about the ingredients featured back-of-pack and more about what isnât listed, be it preservatives, genetically modified ingredients or artificial sweeteners, according to L.E.K. Consulting.
Read more about it via https://www.foodnavigator.com/Article/2020/11/26/Mega-trends-in-clean-label-revealed-It-s-what-s-not-on-the-label-that-s-important?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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