Princes is leveraging blockchain developments to improve traceability and communicate its sourcing story to customers and consumers. Starting with its Napolina brand â but with plans for a further rollout â the company is working with Provenance to communicate this through on-pack QR codes. We spoke to Neil Brownbill, Italian Products Commercial Director, to learn more.
Read more about it via https://www.foodnavigator.com/Article/2020/09/21/Princes-adopts-blockchain-as-part-of-its-proactive-approach-to-illegal-labour-in-Italian-agriculture?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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