There has been a global shift among consumers towards clean and clearer labels that promote natural claims, and a willingness to pay a premium for products that do so, notes functional ingredient manufacturer Beneo.
Read more about it via https://www.foodnavigator.com/Article/2020/09/28/Cracking-the-clean-label-conundrum-Beneo-discusses-tapping-consumer-desire-for-fewer-ingredients-and-improved-nutritional-profiles?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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