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Friday, 24 April 2020

COVID-19 will force FMCG brands to take experiences in-home

How can food and drink brands reach consumers during the COVID-19 lockdown? Experiential brand activity will have to be taken directly to consumers in their homes, Liz Richardson, managing director and partner at HeyHuman, suggests.

Read more about it via https://www.foodnavigator.com/Article/2020/04/24/COVID-19-will-force-FMCG-brands-to-take-experiences-in-home?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

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