Tackling ‘pester power’: Lidl to erase cartoon characters from cereal packaging

Lidl GB has pledged to remove cartoon characters from its own brand cereal boxes, prompting campaigners to ask: âIf they can do it, why canât everyone else?â

Read more about it via https://www.foodnavigator.com/Article/2020/01/06/Lidl-to-erase-cartoon-characters-from-cereal-packaging-to-tackle-pester-power?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS