‘We’re trying to disrupt categories that we go into’: Nestlé turns Outshine fruit bars into coconut water

After years of success with Outshine frozen fruit bars, Nestlà USA is crossing categories with its new coconut water beverages. It rounds out its c-store portfolio, all on display at the National Association of Convenience Stores (NACS) show in Atlanta last week.

Read more about it via https://www.beveragedaily.com/Article/2019/10/10/We-re-trying-to-disrupt-categories-that-we-go-into-Nestle-turns-Outshine-fruit-bars-into-coconut-water?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS