What would happen if alcohol and sugary drinks had to introduce plain packaging? A report from Brand Finance estimates the potential value loss to beverage businesses could reach around $430bn.
Read more about it via https://www.beveragedaily.com/Article/2019/10/01/Plain-packaging-could-cost-beverage-industry-billions-says-Brand-Finance?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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