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Friday, 3 May 2019

'An existential crisis for big brands': Unilever eyes innovation speed through simplicity

Global consumer goods giant Unilever wants to deliver faster innovation and an enhanced brand experience by addressing the complexity of its business model, according to its marketing transformation director, Jon Walbancke.

Read more about it via https://www.foodnavigator.com/Article/2019/05/03/Unilever-eyes-innovation-speed-through-simplicity?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

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