Responding to shifting definitions of âvalueâ, private label ranges are increasingly focusing on delivering affordable premium products. This is making it harder for branded food makers to justify their price premium.
Read more about it via https://www.foodnavigator.com/Article/2019/01/15/A-perfect-value-for-money-combination-Private-label-s-premium-focus-puts-brands-under-pressure?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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