‘Clean meat’ is problematic, but ‘cell-based meat’ isn’t perfect either, reveals GFI consumer research

The Good Food Institute (GFI) has enlisted the services of food and beverage innovation firm Mattson to conduct further research into the best way to describe cell-cultured meat following the release of new data suggesting that the industry-backed term âcell-based meatâ may be less consumer-friendly than âslaughter-free meat,â âcultured meatâ or âcraft meat.â

Read more about it via https://www.foodnavigator-usa.com/Article/2018/09/30/Clean-meat-is-problematic-but-cell-based-meat-isn-t-perfect-either-reveals-GFI-consumer-research?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS