New product developers often focus on overall liking of a food or drink during the NPD stage - but which sensory characteristic is most important? Danish researchers tried to find out.
Read more about it via https://www.foodnavigator.com/Article/2018/09/04/Taste-texture-smell-or-appearance-Which-is-most-important-in-overall-liking?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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