‘Ingredients lists are powerful purchasing motivators’: Study finds consumer care more about ingredients than brand

Fresh consumer research demonstrates the ongoing importance of the clean label trend and suggests that the ingredients list trumps both the brand and product description in motivating purchase.

Read more about it via https://www.foodnavigator.com/Article/2018/09/28/Consumers-care-more-about-ingredients-than-brand-Survey?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS