The notion that plant-based or cell-cultured meat will only ever capture a minority share of the conventional meat market is based on a false premise, says Impossible Foods, which is developing plant-based products seeking to precisely mimic the flavor, texture, aroma and appearance of meat.
Read more about it via https://www.foodnavigator-usa.com/Article/2018/09/12/GOOD-FOOD-CONFERENCE-Biochemistry-is-really-transforming-the-plant-based-meat-industry?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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