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Tuesday, 8 December 2020

The claims motivating food purchase revealed: ‘Product claims can be a powerful marketing tool’

Fresh consumer research from Campden BRI has revealed what on-pack claims excite shoppers. âProduct claims can be a powerful marketing tool,â sensory and consumer research scientist Marleen Chambault notes.

Read more about it via https://www.foodnavigator.com/Article/2020/12/08/The-claims-motivating-food-purchase-revealed?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

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