Consumers associate plant-based with clean label: There is a ‘disconnect’ between perception and reality

Demand for plant-based products is booming and many consumers identify the sector as being ânaturalâ, âhealthyâ and âartisanâ, new research reveals. âThere is an apparent disconnect between the consumer understanding of natural products and the reality of the synthetic ingredients that are used to make many plant-based products.â

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