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Friday, 13 December 2019

Hipster, athlete, or vegan activist? ‘Personas’ developed in Norway to help food brands think like consumers

Researchers have developed a range of 10 characters, or âpersonasâ, that represent future consumer groups in Norway. The goal? To help the Norwegian industry adapt to climate change and plant-based food trends, according to Nofima.

Read more about it via https://www.foodnavigator.com/Article/2019/12/13/Nofima-develops-personas-to-help-food-brands-think-like-consumer-groups?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

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