Launching a plant-based product? You can forget the meat, but donât forget to ask what type of consumer youâre targeting, says Givaudan.
Read more about it via https://www.foodnavigator.com/Article/2019/06/21/Five-types-of-consumer-make-up-the-unbelievable-plant-based-trend-Givaudan?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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