It has surged in popularity in recent years as shoppers embrace florals in foods and beverages, and reflects âthe trend towards curiosity in consumption,â says flavors giant Firmenich, which has selected hibiscus as its flavor of the year for 2019.
Read more about it via https://www.foodnavigator-usa.com/Article/2018/12/18/Firmenich-s-flavor-of-the-year-for-2019-is-hibiscus-There-is-a-subtle-and-delicate-fruity-undertone?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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