The appeal of Japanese drinks to consumers in the UK and North America

Japanese drinks such as matcha and sake are being bought to âWesternâ countries such as the UK and North American countries. Japanese sake is mostly drunk in restaurants the UK, although an event in Kensington, London stressed that it can be more versatile. Meanwhile, while it is notoriously difficult to separate the caffeine from matcha tea, that is what the company Domatcha achieved in 2016. As the drink increases in popularity in North America, it is still the only company who sells decaffeinated matcha there.

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