NPD takes time. Long hours of R&D lie between an idea and a product launch. AI, however, is helping a range of major companies generate product ideas, as well as do market research and gain insights into the minds of consumers.
Read more about it via https://www.foodnavigator.com/Article/2023/10/06/Mars-PepsiCo-Kraft-Heinz-and-Givaudan-on-how-AI-can-improve-NPD?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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