Half of shoppers want to cut their carbon footprint through food but greenwashed brands beware

New research shows that half of UK consumers want to reduce their carbon footprint by making changes to their food choices. However, FoodNavigator hears, brands focusing in on eco messaging should be cautious: âUnderestimating cynicism is dangerousâ.

Read more about it via https://www.foodnavigator.com/Article/2022/02/02/half-of-shoppers-want-to-cut-their-carbon-footprint-through-food-but-greenwashed-brands-beware?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS