Consumers are increasing their spending on private label products and have become "much more willing to splurge on store brands than they would for name brands," according to Nielsen.
Read more about it via https://www.foodnavigator-usa.com/Article/2019/08/30/The-rise-and-premiumization-of-private-label-Sales-surpass-143bn-notes-Nielsen?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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