The term âclean meatâ is confusing (and carries the tacit implication that regular meat is 'dirtyâ), while âcell-based meatâ â a more neutral term favored by some startups â doesnât poll well with shoppers. âLab-grownâ is a food marketerâs nightmare. But âcultivated meatâ might just tick all the boxes when it comes to describing growing meat from animal cells, without slaughter, suggests new research.
Read more about it via https://www.foodnavigator-usa.com/Article/2019/09/12/Cultivated-meat-could-be-the-most-consumer-friendly-term-for-cell-cultured-meat-suggests-Mattson-GFI-research?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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