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Monday, 3 September 2018

Coca-Cola CEO reveals rationale behind Costa acquisition - and outlines its strategy for conquering the coffee category

On Friday Coca-Cola announced its $5.1bn acquisition of Costa, one of the worldâs largest coffee chains. CEO James Quincey reveals the rationale behind the acquisition â and Coca-Colaâs plans for the company in the future.

Read more about it via https://www.beveragedaily.com/Article/2018/09/03/Coca-Cola-CEO-on-Costa-Coffee-acquisition?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

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