Marks and Spencer first implemented a DNA sampling system across its beef supply chain in 2012. Seven years on, head of agriculture and fisheries Steve McLean says he has seen beef sales rise and customer complaints drop.
Read more about it via https://www.foodnavigator.com/Article/2019/03/04/M-S-beef-traceability-pays-off-Boosted-sales-and-dramatically-reduced-complaints?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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