GS1 Digital Link has been hitting the headlines in recent months. Although not new, the standard has been updated for web-enabling barcodes to enhance the shopping experience for consumers around the globe and improve supply chain traceability, bringing mobile phone scanning into the 21st century.
Read more about it via https://www.foodnavigator.com/Article/2019/03/20/Digimarc-Adding-the-GS1-Digital-Link-creates-greater-transparency-brand-loyalty?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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