The term âcleanâ is popping up more and more in food branding and in consumer vernacular, but its definition is as foggy as ânaturalâ and âhealthy,' according to Mintel.
Read more about it via https://www.foodnavigator-usa.com/Article/2018/07/05/Consumers-are-equating-clean-with-healthy-Mintel-finds?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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